Price is not the enemy: It’s an unprofitable supply chain that’s out to kill us!

With Tim Woods of IndustryEdge, February 2022

A new year is the perfect time to challenge some of the old thinking that may have been holding us back. New year’s resolutions and all that.

Sometimes, the challenges are confronting and that may prove the case here, also.

We all know that in 2021, building costs and building material prices rose sharply. It is hard to avoid the commentary that: ‘someone else is making money from these prices, but not me’. The problem with that approach is it suggests higher prices are a problem and bad for business.

That is a serious error and is the type of thinking that creates behaviours that bring supply chains unstuck.

Gold Sponsors