New website improves user experience, has greater searchability online and improves alignment with the PEFC website
Responsible Wood, Australia’s largest forest certification scheme, is thrilled to announce the launch of its new website, www.responsiblewood.org.au.
The website follows 12 months of collaboration with digital marketing agency, Primal Agency, and extensive feedback from our stakeholders, improving the user experience and interface for members, certificate holders and consumers of Responsible Wood certified products.
The new website is brighter, more informative and focused on the benefits of sustainable forest management. It also provides more detail on different aspects of the Responsible Wood certification scheme and our global endorsement through PEFC.
In addition, the new website has an updated resource library and improved search engines to assist users get certified, search existing certificate holders, and find certified products.
Reflecting on the website, Responsible Wood Marketing and Communications Officer Jason Ross emphasised the growing and interest in forest certification amongst sustainably aware businesses and consumers.
“The new website will improve Responsible Wood’s online footprint, using SEO (search engine optimisation) to attract environmentally aware users to learn more about sustainable forest management, our standards and the Responsible Wood certification scheme.”
Responsible Wood invites visitors to explore the new website, www.responsiblewood.org.au and provide feedback.
About Responsible Wood
Responsible Wood manages the Australian Standard’s for Sustainable Forest Management (AS 4708) and Chain of Custody for Forest and Tree Based Products (AS 4707). The Responsible Wood Certification Scheme protects and promotes Australia’s unique environments by enduing a forest industry that is economically, socially, culturally, and commercially sustainable. Responsible Wood is the National Governing Body for PEFC in Australia with more than 90% of Australia’s commercial forests are certified under the Responsible Wood Certification Scheme.