Now have the opportunity to join a new campaign designed to promote the environmental advantages of wood.
The Ultimate Renewable™, with a range of variants to suit different industry sectors, has been launched at a series of events around Australia by Forest and Wood Products Australia (FWPA). A consumer advertising campaign incorporating free to air TV, online and pay TV, and digital and outdoor advertising will run through July and August.
Ric Sinclair, FWPA’s Managing Director, said The Ultimate Renewable™ is a concept built on an ethos of collaboration and he urged all businesses involved with manufacturing and selling wood products to become champions of the brand by promoting the benefits of using sustainably sourced forest products.
“We operate in an incredibly diverse sector. But no matter where our stakeholders sit across the supply chain, the reality is that we all share a common resource, which is renewable. What we have created is a brand that everyone can embrace and incorporate into their own collateral, in turn amplifying the message,” Sinclair said.
To join the campaign and download the Timber Framing. The Ultimate Renewable logo artwork, visit the FWPA website.