The Australian made movement
Many Australian businesses have already committed to providing our valued customers with a wide range of genuine Australian products and this commitment has only grown exponentially this year with the impacts of the COVID-19 pandemic.
A coordinated push to ‘buy local’ products has the potential to play a big part in getting Australia back online and supporting Aussie jobs and communities for the future. With this in mind, Australian softwood timber manufacturers are supporting the new campaign called ‘Buy Aussie Timber First’.
The Timber Industry & COVID-19
COVID-19 restrictions have caused a significant forecast drop in new home construction and associated renewable timber framing product demand, mainly in the last six months of 2020. This puts immense pressure on Australian timber manufacturing businesses, job, and people’s livelihoods. Those of us who work in our renewable timber industries have understood for a long time how incredible both our industry is and the homegrown timber we produce with all its positive environmental and socio-economic benefits.
Australian plantation pine is grown across Australia for processing in high-tech sawmilling operations in every state, so supply lines are truly local and are secure and reliable, especially in these difficult times of global pandemic which are creating global supply chain disruptions. These timber manufacturing operations are also responsible for being the major employer in the regional communities in which they are located, so buying local also supports many communities impacted by the bushfires earlier this year.
On the back of this “Australian made” movement, how about giving your preference to local Aussie timber in 2020?
Buy Aussie First campaign
By calling on Australians to buy Australian timber right now in 2020, not only will we get products made to some of the highest quality and safety standards in the world, we can support local jobs, communities and economic activity that will aid in post-COVID-19 recovery, while also strengthening our local manufacturing capabilities.
This new campaign highlights the benefits of buying Aussie timber framing, reaching out across timber supply chain partners from timber fabricators, merchants and retailers, to builders, and consumers.
The ‘Buy Aussie Timber First’ messaging is linked to the successful ‘Timber Framing – The Ultimate Renewable™’ campaign but focuses on why buying Aussie timber framing at this crucial time is so important to support manufacturing jobs and the supply-chain’s post COVID-19 recovery. The campaign will be supported with a combination of digital and print advertising.
The centrepiece of the campaign is a ‘Buy Aussie Timber First’ website with testimonials from timber workers and includes the opportunity to upload a photo and share your support. There are also links to the many reasons why you should choose renewable Aussie timber framing which include supporting local manufacturing jobs and communities; being durable and termite treated; renewable and responsibly sourced; and stores carbon, just to name a few.
How you can contribute
We simply ask that when making a timber product purchase decision over the next 6-12 months, that you pause and ask the question, “Can I put Aussie Timber Framing First in this instance?”
To become one of the many faces that make up
the mosaic of people in our supply chain, go to: