McCormacks Australia is an industry leader in structural hardwood products, with innovation at the heart of its strategy for the future.
As an innovator, it was important to go through a review of the entire business, and that’s what we’ve spent the past six months doing. The team spent time reflecting on why they work at McCormacks; what they love, and what we needed to change. It became clear that diversification needed to be at the heart of our strategy moving forward, but we didn’t want to lose sight of our heritage either. We had lots of fun while working and realised that this was also key to our success because if we have fun at work, it doesn’t feel like we’re working at all.
Our three pillars were born out of our strategy sessions – Beautiful. Functional. Sustainable. These underpin how we make decisions on new products. Beautiful is for inspiration, Functional is for products that do what they promise, and Sustainable is the product life cycle and also how we do business.
We also worked on our five core values with the team unanimously agreeing on Respect, Trust, Working together, Loyalty, and Fun! These are the values that we live by but also how we hold each other accountable.
Lastly, we overhauled our logo with a fresh new look, we hope you can see the heritage and trust we’ve built the business on, but also the promise of the future and what’s to come. Keep an eye out for our new ranges by checking in on our website and signing up to our Newsletter.
For futher information visit mccormacksaustralia.com.au